Advertising Works!

After a brisk weekend at the store here's what I know.

1. Advertising Works
2. Not all advertising is paid
3. The Free Stuff (just like traditional media) can provide immediate results.  The right message to the right target at the right time = direct response!
4. If you value your time, the Free Stuff isn't really free
5. Free Stuff for us includes Craigslist, MyBlueSofa, Facebook, Twitter, our Blog and email marketing (although I pay a small monthly fee to Constant Contact)
6. Referrals rock my world - they are an emotional paycheck
7. If I were selling media today, I would include Social Media and other Free Stuff (whatever makes sense) in my Idea and Recommendations page. 
8. I would help my clients get better results by sharing information, best practices and success stories.
9. I would remember to always be a resource and help my clients solve their problems. 
10. I would shock my clients by being so customer focused they had a hard time identifying what I was selling other than solutions to their marketing challenges.
11. I would shop consignment stores.  (sorry, couldn't resist)

Here's an article you might enjoy and pass along to your clients this morning with a simple note, letting them know you were thinking about them when you read this.

Good Read Here

Have a great week!