Tweet This!

Seriously.  The Twittersphere is simple yet complicated and many of us are still trying to figure out how to use it as a marketing platform.  I love it as a resource - there are gobs of great ideas and articles being shared by the minute.  It's easy to scroll through the Timeline and catch the Tweets that appear to have meaningful content.  I can open the link on the spot or email it to my account to read at a later time.

As a resource - I'm all about Twitter.

As a marketing tool, I'm not as confident. But I'm not giving up.  I keep tweeting my observations and opinions in hopes that they are making an impression on someone, somewhere and those impressions will come back to us in the form of more customers. 

The other thing I do is try to read every article I come across on how to effectively use Twitter, such as the one HERE.  If you're an advertising sales person trying to establish yourself as a resource to your clients, there are a bunch of ways to do that OTHER than pitching and selling them an advertising campaign.  When you talk about your capabilities...are you including idea generation for Twitter and other Social Media capabilities? 

If not, this little Blue Bird may be flying right past you; leaving you in a cloud of old school dust.