While blazing through my email this morning I came across this article written to help brand managers and their PR people learn more about approaching bloggers in the hopes they will blog about their brands.
As I read, I realized this advice is good advice and has many applications. A good reminder of the basics for anyone in a selling profession and a great article to share with key accounts who most likely have a desire to get their brands blogged.
It's a "brand" new world out there...(this is a long link, you may have to copy and paste into your browser)
Enjoy!
http://www.socialmediaexplorer.com/online-public-relations/how-to-create-a-good-blogger-pitch/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialMediaExplorer+%28Social+Media+Explorer%29
Highlights from the article that made me smile, this sounds so familiar in an unfamiliar way:
Create a list of blogs you think might make sense for your brand. (sounds like an Ideal Customer Profile)
Note that in order to create this kind of a list you will have to read the blogs. (really? that sounds like work, reading and everything)
boilerplate “Dear Blogger” pitch to a list of 100 blogs (noted as a waste of time- shocker)
Bloggers drive, eat, consume, get sick, go to school, have babies, relocate, cook, garden, home school, paint, build buildings, drive tractors, cut hair and dig ditches. And most have a following that just might help drive brand awareness or store traffic.
In what ways might you help your key accounts access this group of influencers in your market?
All my best for your continued success!
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