Who are you? And why should I invest in this sponsorship (what's in it for me)?

Greetings from Dallas.

Sorry I've been such a slacker blogger lately. I just haven't had content worthy of your time. My goal is to share my experiences and observations from the client's perspective - a fun twist from my 25 year career on the selling side!

Ad sales people in Dallas must be fatigued by our recent heat wave; as it's been very quiet out there until this morning when I opened this email from an advertising rep I have never met. She indicates a previous emIl proposal which I apparently missed completely. (Note, an email to/from an unknown has little opportunity to succeed when absent an introduction or a follow up phone call)

This post is self explanatory, so I won't bore you with the obvious. Might be a fun one to share with your teams/co-workers, asking them to critique this from a clients' perspective or coach this seller.

Have a great week! The email follows.

CJ

Hello!

I wanted to reach out to you because I sent you the email below last week regarding a Great sponsorship opportunity for you to take advantage of this Summer, but I haven't heard anything back from you. It's just as well though because now I have an even better deal available, provided you sign up by Friday.The first 8 sponsorships sold between now and Friday will receive everything listed in the attached document and in the email below, but for 50% off the original sponsorship price!!!

Please take a moment to review this opportunity. It's over $9,000 worth of promotion, now available to you for just $500!!!!!Please call or email me ASAP if you want to take advantage of this deal.

We would love to see you be part of Dallas' Largest Local Music Showcase, but these spots won't be available for long.Feel free to reach out to me with any questions.